As a US native, I have been inundated by the ‘culture of consumerism' for my entire life. I have also been inundated with various criticisms of this ‘culture’ - so much so that I fancied myself a very frugal person. Even though I was living in the “Land of Plenty” (as is, plenty of cheap junk available at Wal-Mart and Target), I did my best to keep wasteful spending to a minimum and to avoid mindlessly accumulating stuff. (This was made easier by the fact that I was a perpetual student and then a not-so-highly-paid government employee.) At any rate, I thought that I was pretty good only buying the things that I really needed (as opposed to really wanted) and not throwing things away until they had lost their usefulness.
Living in Ecuador has changed my perspective about material goods – in more ways than one.
First of all there is the fact that there are many consumer goods that are either unavailable in Ecuador or extremely expensive. For example, most of the clothes here costly, not my style, and/or of rather poor quality. One of the first things I did when I was visiting the States over the summer was to go to a local outlet mall and buy myself some new clothes. It was such a pleasure to find jeans that fit the way I wanted them to fit, and comfortable shirts in my size. I also found great quality clothes for Christina, at reasonable prices. When I travelled back to Ecuador my suitcases were jam packed with stuff – much of it clothes. Here in Loja the value of those clothes has taken on a whole new meaning. I know that I won’t be able to find anything similar until the next trip to the States so I put more effort into taking care of them than I ever would have before. They are washed and handled gently. I have become an expert at removing stains and repairing small holes and tears. And they are only given away when they are extremely, extremely worn out.
Children’s books in English are also expensive and difficult to find in Ecuador. When I was in the States I stocked up. And I had to pack very carefully on the way back because it doesn’t take many books to make a suitcase go over the airline’s weight limit. I ended up packing both my and Christina’s carry-on bags with as many books as we could handle.
Another thing that surprised me was how important something becomes if it it is unavailable, even if it is something cheap. This point really came home when I started worrying about losing my favorite brush, which only cost $1.50 in the States. It is one of those things that I just can’t find in Ecuador, but it works perfectly for me. So even though it didn’t cost much, it is worth a lot to me now. Another thing that has suddenly become very valuable to me are spare parts for my food processor/blender. A while back one of the plastic attachments broke; it was still usable but not as functional. I bought a new part for about $4.00 when I was in the States last summer, but I still saved the old, broken part – just in case my new one breaks on me.
There is something very satisfying about making use of things for as long as possible and deferring most of my purchases for visits to the States. It is a good way to stay focused on the things I really need and stay off the consumerism treadmill.


